Taking no prisoners. Including herself.

It’s been almost a decade now since I graduated from college and embarked (defaulted?) on the world of being a working adult–if I may draw such an arbitrary line of when adult-ness begins. I was graduating with a degree in Linguistics, not knowing what the heck I was going to do with it. Rather, I […]

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The Power of the Brand as Verb in the NY Times, for your naming pleasure.

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§864 · February 23, 2010 · Brands/Trends · (No comments) · Tags: , , , , ,


Yes, yes — so everyone knows Apple’s new baby sounds like a personalized feminine product – And as a “Professional Namer” (and as a plain old consumer) — no. I don’t love the name, I don’t even like it. And yet — I don’t think it was a stupid move, either. Now, first of all […]

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§808 · January 27, 2010 · This Modern Life · (No comments) · Tags: , , , , , , , , , ,