NOT KEEPING SCORE

As a copywriter, it is often my job to develop taglines for products and companies. Oh, the difficulty of getting it right! Short, sweet, punchy, catchy, all while saying exactly what needs to be said, in under a dozen words.
God bless the folks who have come up with the automatic Advertising Slogan Generator. Now all […]

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I don’t know where I’ve been, but Kodak unveiled its new logo last week–a much more streamlined design created to help the company forge a new image as a cutting-edge, 21st century innovator:

(Images from SpeakUp)
A departure from the previous 70-year-old logo, the new logo utilizes a custom typeface meant to give Kodak a more “contemporary […]

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Welcome to the season of New Gym Memberships!
Come January, many people scramble to join for that New Year’s Resolutions, burn off those extra chocolate-logged pounds and remake themselves in the image of, well, something better than themselves.
Guilty as charged. [Raising hand as the first to admit Me Too]
It should be obvious that gym memberships […]

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What the hell is J. Crew thinking? They have, in their online catalog, courduroy dress pants, “each leg panel is a different color (navy, tiger lily, pine & maize).” Yes, it is from the current Winter 2005 catalog. No, I will not be ordering a pair.
Although I’m sure many will visit this site for bleeding-edge […]

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