Taking no prisoners. Including herself.

You can laugh at this guy, but he’s on to something.

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§1112 · July 5, 2010 · Brands/Trends, Daily1 · 1 comment ·


The Power of the Brand as Verb in the NY Times, for your naming pleasure.

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§864 · February 23, 2010 · Brands/Trends · (No comments) · Tags: , , , , ,


Perhaps because “effects of modern life on mental health” is a central theme of my show BURST; perhaps because I am a newly-hatched iPhone (ab)user; or perhaps because I am both terrified and titillated by the inevitable momentum of this world into one more virtual — either way, when I read this ( “Internet Addiction […]

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I want the right to complain when I have a bad customer service/brand/product experience, so I have to uphold my end of the bargain by giving a shout-out when I encounter the opposite. So, in that interest, I’m pasting  feedback I gave to AT&T in a recent survey. No, I don’t have time to be […]

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§648 · September 23, 2009 · Brands/Trends · 1 comment ·


My sentiments exactly.

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§635 · September 2, 2009 · Brands/Trends, This Modern Life · (No comments) ·




I leave the country for three weeks, and I come back to discover Hill has dropped out of the race, gas is over $4 a gallon, and this is what passes for viable music subjects:   Kid Sister ft. Kanye West – “Pro Nails” from Ruben Fleischer on Vimeo. Mani-Pedis? Oh, Kanye… And to think, […]

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§489 · June 15, 2008 · Brands/Trends, In the News · (No comments) ·


“Suddenly, the World’s All a-Twitter” (Newsweek) I’m not sure how I feel about this, but I’ve set up a Twitter account. (Feed can also be viewed in right sidebar). There is… just… so much to say… In fact — I need a moment. Watch this while I collect myself:

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§437 · May 22, 2008 · Brands/Trends, This Modern Life · 1 comment · Tags: , , ,


I don’t even have to know you. Or know your email address. Or whether you are a .mac Maniac, an @Yahoo yahoo, or a hotmail Has-Been — I can already read your eFuture:

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As I (slowly but surely) update NKS, I am dazzled by the easy easy easy new widget-infused WordPress that makes my blog-writing job, well, easy ( <–see the italics, right there? I didn’t even bother with the html. Just clicked a button. Thssss):

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§462 · May 16, 2008 · Brands/Trends, This Modern Life · (No comments) · Tags: , , ,


Why Yes: it’s another sexy, modern, pithy, interesting internet interaction, just as you wanted: get your hypertexted butt over to SMITH Magazine’s Six-Word Memoir Project and submit yours. (I figure this is my best chance at publication, because God Knows why anyone would want to read more than 6 words of mine*[1]… ) I came […]

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§431 · March 10, 2008 · Brands/Trends · 3 comments ·


As in: “Cha-a! You scored, dude!” And, of course, that which I am constantly Not Keeping. Segway: I have to introduce you to a very cool idea: The Big Word Project, an attempt to redefine the meaning of words as re-associated with virtual places. People can purchase words at $1/letter and then assign them to […]

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§430 · March 7, 2008 · Brands/Trends · 2 comments ·


Freelancing abroad in the Holy Land for 18 days WHAT? I can’t hear you over the wailing Hindi music! Yes, I know. Anyone who has visited NKS in the past week, (perhaps surreptitiously while at work with the volume up) — I apologize. But look: I finally figured out how to turn off the auto-play […]

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§364 · August 31, 2007 · Brands/Trends, Location-Location, This Modern Life · 1 comment ·


I’m doing some work for a couple of Web 2.0 companies, and finding myself, well — 2.0verwhelmed. I like to think of myself as a fairly savvy technology user, but I have to admit that more and more I have to “educate myself” to keep up. It all started when I ripped off all of […]

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§355 · August 9, 2007 · Brands/Trends, This Modern Life · (No comments) ·


The New York Times reported today that “Nevaeh” (nah-VAY-uh) is an increasingly popular name for girls, with modern parents inspired by Christian rock star Sonny Sandoval of P.O.D., who appeared on MTV in 2000 with his daughter, Nevaeh. “Nevaeh,” you see, is “Heaven” spelled backwards. As a professional namer, I think I’ll be taking this […]

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§198 · May 18, 2006 · Brands/Trends, In the News · 4 comments ·


As a copywriter, it is often my job to develop taglines for products and companies. Oh, the difficulty of getting it right! Short, sweet, punchy, catchy, all while saying exactly what needs to be said, in under a dozen words. God bless the folks who have come up with the automatic Advertising Slogan Generator. Now […]

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§175 · April 13, 2006 · Brands/Trends · (No comments) ·


I don’t know where I’ve been, but Kodak unveiled its new logo last week–a much more streamlined design created to help the company forge a new image as a cutting-edge, 21st century innovator: (Images from SpeakUp) A departure from the previous 70-year-old logo, the new logo utilizes a custom typeface meant to give Kodak a […]

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§75 · January 18, 2006 · Brands/Trends · 3 comments ·


Welcome to the season of New Gym Memberships! Come January, many people scramble to join for that New Year’s Resolutions, burn off those extra chocolate-logged pounds and remake themselves in the image of, well, something better than themselves. Guilty as charged. [Raising hand as the first to admit Me Too] It should be obvious that […]

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What the hell is J. Crew thinking? They have, in their online catalog, courduroy dress pants, “each leg panel is a different color (navy, tiger lily, pine & maize).” Yes, it is from the current Winter 2005 catalog. No, I will not be ordering a pair. Although I’m sure many will visit this site for […]

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§5 · November 17, 2005 · Brands/Trends, Ugly pants · 1 comment ·